Should A Wannabe Content Creator Pal Stop Exploiting People for Material?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of 10 years, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She makes vlogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I’ll have bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

Marielle also expects me to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She could easily hire someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I invest assisting her create material.

I appreciate that Marielle has helped me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don't believe she’s fake or inauthentic, but at times it seems that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and film me smiling with someone. It’s so silly. It's crucial her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being recorded, altered, or shared for an audience. I’m not a accessory for her Instagram.

The Defence: Marielle

I want my friend to see that the content we produce together can get us an opportunity.

I love creating videos. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and connect with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on TikTok who pull off that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: observing the details, posting them with an audience that appreciates the art behind it. I never intend to make Beth uneasy. Taking her to professional gatherings was my method of sharing opportunities, providing her a opportunity to experience behind-the-scenes moments that could help her career in design too. That isn't blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I want her to see what the content we make together can achieve: an opening. I know not everyone likes being on camera, but sometimes spontaneity is what makes material authentic. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but companions support one another in small ways. I thought recording a clip now and then would be enjoyable for her. Creativity thrives in partnership, and having my friend around makes projects energetic and pleasurable. I don't compel her to participate in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I record our shared experiences.

I cherish our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still respecting hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

There’s nothing more excruciating than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to collaborate with. With the uncertain future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is content. She must to honor her friend's personal space.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it’s not for everybody. It’s nice she has helped Beth’s career, but she must to listen to what Beth wants.
Emma, 27

It sounds like you value each other, so cling to that and make sure it’s the focus in your friendship. Foster some real experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Each appears confused as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their friendship?

Anthony Ward
Anthony Ward

A tech journalist and digital strategist with over a decade of experience covering AI, cybersecurity, and emerging technologies across Europe.